Hyderabad Bicycling Club (HBC) supports periodically cycle rides promoting various social causes. As part of this initiative and to create awareness about Breast Cancer, Hyderabad Bicycling Club (HBC) supports Pinkathon cycling event by sponsoring cycles and water stations.
Key Deliverables / Outcomes
The Pinkathon is India’s Biggest Women’s Run supported by the United Sisters Foundation. Popular Bollywood movie star Millind Soman participates in this ride every year.
It is created with the specific purpose of getting more and more women to adopt a fitter lifestyle for themselves and their families and to highlight the need for increased awareness on various issues such as breast cancer that put women lives at risk.